Innovation management and strategic planning of innovative self-preparedness and self-protection services

Abstract

Due to climatic change, the number of high impact weather events is globally increasing. The European Commission aims at increasing the preparedness and protection of both citizens and enterprises to such events. The market potential of such services in public administrations is limited. Extending the scope to self-preparedness and self-protection is both promising and challenging. A novel approach for innovation management and strategic planning based on scenario-technique has been developed, applied and validated within four case studies of the European H2020 project ANYWHERE. The new approach combines fundamental domain knowledge, out-of-the-box thinking and agile scenario technique. Targeting both new innovative services as well as add-ons for established service frameworks was identified as key success factor of innovation in the difficult market of self-preparedness and self-protection services for citizens and enterprises.