Strategische Planung in Plattformen und Eco-Systemen mittels Szenario-Technik

Abstract

Digitization of mechatronic products and the trend towards platforms and eco-system challenges providers of mechatronic products in the development of new, digital business models and sucessful innovations. In this paper, a novel tool for strategic planning by means of scenario-technique directly linked to a -platform is presented. An efficient tool for strategic planning is offered to the providers of mechatronic systems who want to enhance the capabilties of their products by using services on the plattform to achieve an added value. By linking the tool to the platform, generic influence factors and selection rules can be provided. Thereby, the required effort for strategic planning can be significantly reduced. Providers of mechatronic systems are enabled to anticipate future scenarios and to identify business opportunities in an autonomous way. The integrated tool for strategic planning is validated in a case study. The case study comprises the mechatronic product of a low-cost flood level warning system which uses a pan-european data platform.